Antecedents of Intention to Purchase copyright Products: Case in Indonesian Consumers

Antecedents of Intention to Purchase copyright Products: Case in Indonesian Consumers

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The objective of this study was to scrutinize the effect of materialism and novelty seeking Bobble Hat on copyright purchase intention through attitudes.Data were collected from the youth in Indonesia, collected 177 respondents, processed using the PLS wrap.The analysis using path coefficient analysis Bra Top indicated that novelty-seeking and attitude had an effect on buying interest copyright purchase intention through attitudes.On the other hand, materialism had no effect on attitudes and interests.Limited sampling frame may affect the general findings.